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Do you think you judge information differently, based on your state of mind? A person in a bad
mood who receives good news will likely react differently than a happy person receiving the same
information. How we judge information is dependant upon our mood, and since the stock market
is a collective of individuals judging information, understanding the mood of the market is
important to predicting stock price change.
In the late 1990's and in to the first quarter of 2000, the market was in a very good mood. Federal
Reserve Chairman Alan Greenspan characterized it as "irrational exuberance" in a speech he
delivered. The effect of this extreme optimism about stocks was that company fundamentals were
awarded a very high valuation. Stocks traded at astronomical multiples to company earnings,
because investors were enjoying strong stock market gains and were willing to pay more.
Everyone was having a party.
Ultimately, the bubble of exuberance burst, and stocks tumbled lower. Three years later, the
market was gripped in an extremely bearish stock market, where investors were very unhappy
with their returns. Many stock market participants became so fed up that they opted out of the
stock market, choosing real estate and other investment vehicles instead. Pessimism was at an
all time high.
In the strictest theoretical sense, stock price is based on the ability of a company to make money
in the future. This means that information about the company's business and its ability to make
money defines what stock price will be. However, while most theorists argue that company
fundamentals drive stock price, I will assert that it is only the perception of fundamentals that
matter.
Since our perceptions are shaped by our psychology, our perception of company fundamentals is
dependant both on information about the company and by the state of the market's collective
mind. How the market judges fundamentals will depend on the mood of the market.
Simply put, the market can either be optimistic or pessimistic about a stock, a business sector or
the market in general. Successful traders will tend to buy optimistic stocks, and sell pessimistic
stocks. By doing the same, you can put one more factor in your favor.
Think of the market's mood as a river. A stock is like a canoe on the river, and its future price
direction is determined by how strong the company can paddle. Even a good company that
paddles hard will have a difficult time if it is working against the current. It will always be easier to
paddle with the current, and we as investors should do the same.
Optimism and pessimism are easy to see on a stock chart, simply by drawing some lines. Look at
the bottoms on a stock chart, the lower boundaries of price troughs. If they are rising over time,
the market is optimistic. Pessimism exists when the tops, price peaks, are falling. Rising bottoms
are optimism, falling tops are pessimism.
The Stockscores can also be used to determine whether the market is optimistic or pessimistic. A
Sentiment Stockscore of 60 or better generally means that investors are Optimistic. If the
Sentiment Stockscore is less than 60, investors are likely pessimistic. I tend to only buy stocks
that have a Sentiment Stockscore of 60 or higher.
Utilizing optimism, pessimism and the Stockscores in your trading will help you improve your
market performance. The StockSchool Pro home study training course goes in to greater detail
about these important concepts, and shows specific strategies that you can use to identify good
trading opportunities.
In the long term, the stock market is efficient. That means that good, well run companies will be
rewarded with stock prices that reflect their strong business. In the long term, company
fundamentals matter.
Stockscores.com is not a tool designed to find long term investments. We do not appraise
company fundamentals, and care very little about what companies do. Stockscores.com is a tool
for traders, who unlike investors, look for breakdowns in market efficiency rather than depend on
it.
The assertion that the stock market is efficient assumes that the spread of fundamental
information is fair, and that investors are rational. While this may hold in the long term, in the
short term it is not always true. The reality is that some investors have access to fundamental
information before others, and investors can be down right irrational at times. These break downs
in market efficiency create opportunities for the trader.
There are three time frames that traders can operate in. Which you choose will depend on your
time constraints, interest and risk tolerance. What does not change, however, is my opinion that
savvy traders can dramatically outperform long term investors.
Position Trading - position traders are long term traders; they tend to hold stocks for five days to
three months. Relying mostly on daily stock charts, they trade stocks during moves motivated by
significant changes in the perceived fundamentals of the company. This style of trading does not
require a lot of time, perhaps half an hour a day for someone utilizing the tools of
Stockscores.com. Most of your market research can be done after market hours, allowing the
trader to carry on a normal career during the trading day.
Swing Trading - swing traders will tend to hold stocks for one to five days, and trade price [ Pobierz całość w formacie PDF ]
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    to hold stocks for one to five days, and trade price [ Pobierz całość w formacie PDF ]
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